Financial Information Design Steps
Proximity, Prominence, Sequence and Similarity (a.k.a. PPSS). With the use of a step-by-step model, Karel van der Waarde showed us how to analyze a document on its visual representation. Some things...
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Financial Information Design
“Why do we still accept unreadable documents?” is the main motto of Karel van der Waarde’s classes in Financial Information Design. On the second day of this course we ended up with a table filled with...
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Graduation 2013: Bad Bad Bad Girls by Irina Shapiro
The project is meant to study how the audience sees and understands the critical visual content made by designers and how they can be engaged in such a creative process. To reach that goal a first step...
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Graduation 2013: Visual Improvisation by Adrien Borderie
This experimental project starts with the wish to bring to graphic design the notions of action, performance and improvisation, without forgetting the aspects of structure and dialogue. The development...
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Graduation 2013: Healing Ornaments by Luisa Vieira
As a designer I have always been fascinated by decoration and patterns and a little bit schocked by the usual prejudices surrounding its use inside the graphic design profession. In order to put...
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Graduation 2013: Theater of Exploited Expectations by Armin Parr
Stereotypes make the communication in mass media easier, as everybody knows already their meaning. As a designer I use them, but am also interested in the mechanisms behind them. Today we get a big...
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Cause We Are All Masters
After a year of toil and sweat it’s always good to change focus and check how the neighbour’s grass is looking. It resulted in a small tour among the Masters’ graduation exhibitions of Sandberg...
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MAGO in MOTI
In the exhibition MOTI HOTEL 20 international artists and designers respond to the contemporary collection of MOTI – Museum of the Image. In their own little ‘hotel room’ also master students Natasja...
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Personal design manifestos
We kicked off this semester with some personal design manifestos. It’s always a challenge to make a statement that shows where you stand as graphic designer. But it was a great chance to sense the...
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The History Theme Kickoff
This semester our class will focus on the theme history. To get in the mood we went to Amsterdam where we visited two museums; The Amsterdam Museum and the Jewish Historical Museum. This was not only a...
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